Insights on retention.
Tactical writing on retention, lifecycle email, SMS, and growth — for D2C operators who'd rather ship than read theory.
Why AI Is Killing the A/B Test
A/B testing made sense when gut instinct was the only alternative. AI gives you something faster, more precise, and built on your actual customer data.
Shrestha GhosalJune 18, 20268 min read
The AI Trends Businesses Should Watch Closely
There is no shortage of AI coverage, but very little of it tells a DTC brand what actually matters for retention. This post covers the trends worth watching in 2026, what they mean in practice, and where most brands are currently behind.
The Retention Marketer's Guide to Prompt Engineering
Most retention marketers are getting weak AI output because the inputs are vague, not because the tool is wrong. This guide covers the brief-first principle, few-shot prompting for email copy, segmentation prompts in Klaviyo, and a repeatable prompt structure your whole team can use.
How to Use AI to Turn One Campaign Into Five Without Sending More
Most brands treat every subscriber the same. AI lets you send five different versions of the same campaign without writing five briefs — here's how retention teams use it.
7 Purchase Intent Signals AI Can Read in Klaviyo That Email Marketers Used to Miss Entirely
AI reads purchase intent signals in Klaviyo that manual segmentation logic routinely misses. Here are seven of them and what each one should trigger in your retention programme.
What Changes in Your Klaviyo Performance When You Add an AI Layer to Segmentation
Adding AI to your Klaviyo segmentation changes specific things in measurable ways. Here's what actually shifts, and what you still have to do yourself.
5 Ways Claude Is Shortening the Gap Between Klaviyo Data and Retention Decisions
The gap between having Klaviyo data and acting on it has always been a manual one. Claude is closing it. Here are five ways DTC brands are making faster retention decisions with less reporting overhead.
How AI Is Shortening the Feedback Loop Between Send and Optimization
The gap between sending an email and knowing what to do differently has always been too long. AI is closing it, and the brands using that speed are pulling ahead fast.
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