Insights on retention.
Tactical writing on retention, lifecycle email, SMS, and growth — for D2C operators who'd rather ship than read theory.
Your Email Revenue is 50% Higher Than Klaviyo Shows
Your Klaviyo dashboard shows email driving 16% of revenue. Google Analytics says 24%. One of them is wrong. And the gap is costing you thousands in budget decisions every month.
Arpit MeharOctober 29, 20269 min read
Why Your Klaviyo Account is Probably Overpaying
Most Klaviyo accounts are overpaying 40-60%. Not because Klaviyo is expensive. Because brands aren't using what they're paying for. Here's how to audit and fix it.
Klaviyo Social Marketing Is Live. Here's Where to Start
Klaviyo just made social media an owned channel. Here's what that means for your retention programme and where to start.
7 Klaviyo Flows Every D2C Brand Should Build in Year One
Not all Klaviyo flows are created equal. Here are the 7 you should build in year one, in priority order.
Klaviyo vs. Mailchimp vs. Omnisend: The Real Difference for Retention
Three platforms. Different capabilities. Which one actually drives retention? Here's the honest comparison.
Klaviyo Personalization Without Creeping Out Your Customers
Personalization is powerful. But there's a line between helpful and invasive. Here's how to stay on the right side.
Why Your Perfect Emails End Up in Spam
Your perfect email lands in spam. Here's why and the exact Klaviyo setup that fixes it.
How to Read Your Klaviyo Dashboard Without Getting Distracted by Vanity Metrics
Most brands log into Klaviyo and look at the wrong numbers. Here's how to read your dashboard around the metrics that actually connect to revenue.
Advanced Segmentation in Klaviyo Without Being a Data Scientist
Behavioral segmentation sounds complicated. These three Klaviyo tricks unlock it in under 10 minutes each. No data scientist needed.
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