Insights on retention.
Tactical writing on retention, lifecycle email, SMS, and growth — for D2C operators who'd rather ship than read theory.
What to Do With First-Time BFCM Buyers Before They Go Cold
BFCM buyers repeat at lower rates and drift faster. Here's how to segment them, what to send in the first 30 days, and the one metric that tells you if it's working.
Shrestha GhosalJune 16, 20269 min read
5 Signs Your Post-Purchase Flow Is Leaving Repeat Revenue on the Table
Most DTC post-purchase flows end too early, lead with discounts, and treat every customer the same. Here are five signs yours is leaving repeat revenue behind.
What Buyer's Anxiety Is Costing Your Retention Rate
Repeat purchase problems usually don't start at the win-back stage. They start in the 48 hours after the first order, and most brands don't send a single email in that window.
8 Psychology Principles That Drive Ecommerce Customer Retention
Customers don't come back because of your discount code. They come back because of how your brand made them feel. Here's the psychology behind it.
10 Retention Truths Every Shopify Brand Learns the Hard Way (From $500K to $10M)
The retention mistakes Shopify brands make at $500K look nothing like the ones at $5M. Here are the 10 truths that show up across every stage of growth.
Map Your Customer Lifecycle Before You Build Any Flows
Your customer lifecycle is your retention blueprint. Map it before you build any flows. Here's how to do it in one afternoon.
Why Zero-Party Data Is Now the Foundation of Ecommerce Customer Retention
The brands building zero-party data infrastructure now are pulling ahead in retention. Here's where to collect it and how to put it to work in Klaviyo.
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