Insights on retention.
Tactical writing on retention, lifecycle email, SMS, and growth — for D2C operators who'd rather ship than read theory.
The Channel Mix Shift Happening Across DTC Brands Right Now
The brands pulling ahead on retention are coordinating email and SMS as a system, not running them in parallel. Here's what that shift looks like in practice.
Shrestha GhosalJune 13, 20266 min read
Ad Spend Goes Up. Email Revenue Stays Flat. Here Is Why.
Ad spend goes up, email revenue stays flat. For most DTC brands, the cause is thin retention infrastructure, not poor acquisition. Here is where the leaks are and what closing the gap actually requires.
The Hidden Economics of Repeat Customers
Your customer acquisition cost is incomplete math. A repeat customer is worth 6-12x the acquisition cost of a new one. Here's the math every founder should know.
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