Insights on retention.
Tactical writing on retention, lifecycle email, SMS, and growth — for D2C operators who'd rather ship than read theory.
Retention Marketing for DTC Fitness Brands: Repurchase Windows and Flow Timing
Fitness brands sell across SKUs with completely different repurchase cycles. Here's how to find your actual repurchase window and build Klaviyo flows that match how your customers actually buy.
Shrestha GhosalOctober 31, 20269 min read
8 Email Flows Built Specifically for Food and Beverage Brands on Shopify
Generic email flows miss the category-specific logic that makes food and beverage retention work. Here are 8 Klaviyo flows built around repurchase timing, product education, gifting, and subscription conversion.
6 Segmentation Strategies That Work Specifically for Fashion E-commerce Buyers
Generic segmentation logic doesn't account for how fashion buyers actually behave. Here are six strategies built specifically for the way fashion ecommerce customers shop.
The Trust Gap in Wellness Retention: Why Your Customers Ghost After the First Purchase
Wellness customers don't ghost because the product failed. They ghost because the post-purchase experience gave them nothing to hold onto. Here's how the trust gap forms and how to close it.
The CBD Brand Retention Problem Nobody Talks About Openly
CBD has one of the most challenging retention profiles in ecommerce. Compliance constraints, a wider trust gap, and deliverability risks make the standard retention playbook harder to apply. Here's what actually works.
How Tier-Based Flows Turn One-Time Beauty Buyers Into High-LTV Repeat Customers
Long repurchase windows break generic retention flows. Here's how tier-based lifecycle sequences keep beauty brand customers engaged from first order to loyal repeat buyer.
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